Inovance, a $3.4 billion Chinese industrial automation company, approached us for help managing their marketing communications, and increasing brand awareness across Europe and other key international markets, including India.
We do a wide range of marketing communications for Inovance including creative communications, from content and PR to social media management and more.
We manage public relations activity for Inovance in a range of European countries, covering both trade magazines and (where relevant) national and regional press.
We work to a content schedule to create a series of blogs, press releases, brochures, case studies, and articles.
We provide strategic consultancy for Inovance’s social media channels, helping to create engaging posts.
Email Marketing & Advertising
We help Inovance manage their email marketing campaigns via MailChimp and engage with leading industry trade magazines to secure advertising opportunities.
- For the product launch of the MD800 AC MultiDrive, we achieved trade media coverage in over 30 leading industrial magazines across Europe: including Italy, Germany, Spain, UK, France, Poland and Turkey
- Managed a revamp of the design and copy of the website covering all major European languages
- Creation of a full site of product brochures and case studies
- Helped Inovance go from 0 to 6,000+ organic, relevant followers on LinkedIn in just 3 years
- Oversaw and managed creation of a range of marketing content, from blog posts to 3D product animations to videos