LEXXPLUSS
BRIEF
LexxPluss is a Japanese intralogistics and mobile robotics specialist. The company launched its operations in the US market and turned to Golden Brain to increase its US profile, particularly with the industry press and on LinkedIn.
OUR SOLUTION
LexxPluss exhibited at Automate 2024 in Chicago, US, and Golden Brain organized and supported the smooth running of a media event for the company at the show, alongside PR and marketing communications tailored to LexxPluss and a US audience.
We also created a comprehensive social media marketing strategy and calendar, providing advice and support on how to maximize the potential of its social media operation and expand its online audience.
Public Relations
We created a tailored list of relevant robotics and logistics journalists/editors and promoted LexxPluss’s content to them. Overall, across several rounds of outreach, we achieved more than 30 stories in relevant US and Canadian trade media publications such as Robotics 24/7, Control Engineering and Modern Materials Handling.
Content Creation
Throughout the campaign we created a series of press releases and wrote example LinkedIn posts, alongside providing expert advice and support about regular social media posts and activity.
Event Management
We ran a successful PR event for LexxPluss at the Automate 2024 trade show, which was well attended by journalists. Featuring a presentation from LexxPluss’s US team, the event concluded with a lively Q&A session. This resulted in a number of post-event stories and briefings with editors from leading US trade publications.
OUR IMPACT
Coverage in over 30 relevant US trade magazines, as well as a number of follow-up articles after the Automate 2024 PR event.
Many of the US robotics and logistics industry’s leading trade media editors/journalists are now aware of LexxPluss and its solutions.
