SICK

BRIEF

SICK is a global leader in sensor intelligence and industrial automation solutions. Golden Brain initially provided public relations and marketing communications services to SICK UK. This relationship has since expanded to cover the SICK South and West Europe cluster, which comprises the UK, Italy, Spain, France, Belgium, the Netherlands, Switzerland, and South Africa.

OUR SOLUTION

PR Outreach & Event Support

We promote SICK’s product launches, thought leadership, and corporate news to trade media outlets across Europe, running both cluster-wide and country-specific campaigns.

Content Creation

Golden Brain creates a variety of content for SICK, showcasing its history, innovation, and sensor expertise, including case studies, articles, e-books and videos. To create it, Golden Brain works closely alongside SICK’s marketing team and industry experts, covering core themes such as machine vision, safety solutions, sensor technology, robotics, and digital transformation.

OUR IMPACT

  • SICK’s campaigns have achieved consistent coverage in leading UK and European industrial trade media publications, including Drives & Controls (UK), MEPCA (UK), Aandrijven & Besturen (The Netherlands), PEI (France), Innovation Post (Italy), InfoPLC (Spain) and SA Instrumentation and Control (South Africa). Journalists representing a range of leading publications have also met with SICK both on its booth at trade shows and at events.
  • We have produced case studies, placed articles and arranged interviews with SICK representatives alongside our PR campaigns.
“We have built a strong relationship with the Golden Brain team and they have amplified our marketing communications, first in the UK and now across our South and West Europe region. Working closely with us to craft the right narratives has enhanced our messaging in the trade media, delivering strong storytelling and excellent results. We are pleased to continue working with the team and are excited to see what we will produce together in the future."
Head of Marketing Communications, SICK Europe South & West